Why shipping an MCP server in your WordPress plugin is the AI move that survives
Metorik founder Bryce Adams told WP Product Talk that the company's MCP integration drew 500 users within days of a quiet preview launch, faster than any feature he has shipped in ten years. He also said customers churning out of Metorik have an average MRR 40 percent lower than retained ones, suggesting AI is taking the commodity use cases, not the core ones. GravityKit just open-sourced Block MCP for block-level WordPress edits. The pattern is clear: in 2026, the plugin that ships an MCP server is the one that compounds. The plugin that bolts a chat box onto its admin is the one that gets cannibalised.