Who: Mariusz Szatkowski and the WPPoland team, a technology partner that designs the architecture of a digital business, not just websites.
What: Scalable e-commerce environments on WordPress: headless architecture (Astro, Next.js), ERP integrations and data ready for AI.
Where: Remotely for clients across the EU and beyond. We work as an extension of your team or as the contractor for the whole architecture.
How much: Individual quote after a goals workshop and a review of your current architecture. We start with a priority map, not a price list.
E-commerce architecture that does not limit your business
We design and build scalable environments on WordPress. We combine the performance of headless architecture (Astro, Next.js) with solid ERP integrations and prepare your data for the era of AI. One partner for the content, integration and frontend layers.
Most projects that reach us do not need another website. They need coherent architecture: a system editors run without a developer, an integration that keeps warehouse and sales in agreement, and a frontend that loads in a fraction of a second and is visible to AI search. Those three layers are usually built by three different companies. We design them as one organism.
Who you are hiring
- Shipping commercial WordPress since 2006, before Gutenberg and the REST API
- Senior-led: the engineer at discovery is the engineer at the keyboard at week six
- No offshore handoff, no PM layer billed back to you
- WordCamp Europe organiser, WordPress Foundation Credits mentor
Three pillars, one architecture
Headless and fullstack architecture
We separate the visual layer from the database. We build on Astro and Next.js. You gain load speed, a smaller attack surface and app-like flexibility.
Complex ERP and API integrations
WooCommerce and your ERP (Dynamics 365, SAP Business One, NetSuite) as one organism. We automate stock, price lists and logistics across tens of thousands of indexes.
AI-ready data (AEO / LLMO)
We prepare your architecture and product base for AI search. We implement structured data, remove cannibalisation and open your business to traffic from language models.
Pillar 1: modern architecture (headless and decoupled)
A monolithic WordPress works well at the start, but at large scale it pays to separate the backend from the frontend. WordPress stays as the content and business-logic engine editors already know, and we build the visual layer from scratch in Astro or Next.js.
What that gives you in practice:
- Security: the frontend does not connect directly to the database, which reduces the attack surface.
- Performance: statically generated pages served from a CDN load very fast, which supports conversion and Core Web Vitals.
- Omnichannel: the same backend serves data over REST API or GraphQL not only to the website but also to a mobile app or other channels.
Pillar 2: ERP integration and process automation
An ERP is the heart of a company, and re-keying data between WooCommerce and the ERP by hand throttles growth. We build dedicated integrations and middleware layers that keep sales, warehouse and accounting in sync.
The work covers designing dedicated endpoints, authentication (OAuth or JWT), parsing JSON and XML structures and scheduled synchronisation through CRON jobs. At genuinely large volumes we introduce message queues so that moving tens of thousands of indexes does not overload the server. The result is automated orders, invoices and shipping labels, dynamic recalculation of wholesaler prices and a block on selling items that are not in stock. For how this looks in a real project, see our automotive store wholesale API integration.
Pillar 3: data ecosystem and AI optimisation
Even the best architecture will not sell if nobody finds the products. Once data from company systems reaches a modern engine, it has to be exposed properly to language models. We turn raw data into structured knowledge for AI: deep schema.org (JSON-LD) integration in the code, mapping product attributes onto entities AI understands and optimisation for voice search. The architecture stays unambiguous and free of technical barriers, so AI bots reach clean data.
Why one partner for the whole architecture
When the frontend, the integrations and the data layer are built by three different companies, most of the time is lost at the seams of responsibility. Designing those layers together avoids the situation where a fast frontend has no current stock to show, and a correct integration is invisible to search. That is the difference between a website contractor and a partner who designs the architecture of a digital business.
Frequently Asked Questions
Questions about scope, delivery, pricing, and execution quality.
How are enterprise solutions different from a regular WordPress site?
#Do I have to change my ERP system or hosting?
#Can it be delivered in stages?
#Need an FAQ tailored to your industry and market? We can build one aligned with your business goals.
Let’s discuss
