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E-commerce Development: podrywacze.pl

Podrywacze.pl is a key project in my WordPress developer portfolio. Between 2005 and 2015, it was the largest Polish social network focused on erotic content...

#Logotypes
E-commerce Development: podrywacze.pl

#Podrywacze.pl, the largest Polish social network for erotic content from 2005-2015

Podrywacze.pl is a key project in my WordPress developer portfolio. Between 2005 and 2015, it was the largest Polish social network focused on erotic content, combining social networking functions with a rich multimedia database. The platform attracted thousands of users thanks to its interactive features and exclusive content. My task was to create a modern, responsive WordPress site, optimised for performance, security, and SEO using the technologies available in 2015.

#The purpose of the site and its audience

The main goal of Podrywacze.pl was to provide a platform for adult users interested in erotic content. The site enabled the publication of content, interactions (comments, ratings, messaging) and access to multimedia, creating a space for both amateurs and professionals. Its audience consisted of adult Poles looking for entertainment and inspiration.

#Site functionalities

  • User Profiles: Accounts with personalisation and privacy settings (via UserPro).
  • Content Publishing: Photos, videos, and texts published using custom post types.
  • Social Interactions: Comments (via Disqus), ratings (WP-PostRatings), and messages (BP Messages).
  • Categories and Tags: Content organised and optimised for SEO using All in One SEO Pack.
  • Premium Payments: Subscriptions via WooCommerce and Przelewy24.
  • Responsiveness: A theme built on Bootstrap 3.
  • Moderation: An administration panel using ACF.

#Challenges and solutions

The project required solving key issues:

  • Performance: Implemented Cloudflare CDN, WP Smush, and W3 Total Cache.
  • Security: Used Apache cache, regular updates, and BackupBuddy for backups.
  • SEO: Utilised All in One SEO Pack and an XML sitemap.
  • User Management: Custom PHP scripts and the Members plugin were employed.

#Tools used

WordPress 4.3, All in One SEO Pack, WooCommerce, UserPro, W3 Total Cache, WP Smush, ACF, Disqus, BackupBuddy, Cloudflare, Sublime Text, Git, FileZilla, Google Analytics.

#Support and maintenance

I provided updates, performance optimisation (W3 Total Cache, Cloudflare), backups (BackupBuddy), and monitoring.

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What scope did the podrywacze.pl project cover?How did delivery run for podrywacze.pl?What was the hardest technical part of podrywacze.pl?What part of podrywacze.pl could be reused on another build?
What scope did the podrywacze.pl project cover?#
podrywacze.pl sits in the Logotypes category and was first delivered in 2012. The entities behind it are WordPress, WooCommerce, PHP, Cloudflare and Apache.
How did delivery run for podrywacze.pl?#
The build ran about six weeks and went live in 2012. It sits on WordPress, WooCommerce, PHP, Cloudflare and Apache. The layout came from the client. I built the templates and the content model against it, then checked the paths that carry traffic on a copy of production rather than on an empty install.
What was the hardest technical part of podrywacze.pl?#
Performance under real traffic and cache behaviour. podrywacze.pl needed staging close to production.
What part of podrywacze.pl could be reused on another build?#
WordPress, WooCommerce, PHP, Cloudflare and Apache is the part that carries over; that layer looks much the same on the next build. What does not carry over is this project's content model and its integrations, written against one client's data for a Logotypes brief. A second build starts from a scope review, and the quote follows it.

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