Service pillar

Core Web Vitals audit

One-shot deliverable, EU jurisdiction, B2B contracts.

Pricing is individual. I reply within one working day.

What I ship

A written report with field-data baselines per template family, lab profiling for the slowest five templates, an attributed fix list with effort estimates, and a verification protocol. Plus a 60-minute walkthrough so your team can act on it without me.

Why a separate audit, not just optimisation

Most WordPress performance work conflates diagnosis with implementation. The diagnosis becomes whatever the implementer was going to do anyway. Buyers who already have an in-house team, or who want a defensible second opinion, need the audit decoupled. That is what this engagement is.

Who this is for

  • WordPress and WooCommerce sites with field-data regressions visible in Search Console
  • Headless WordPress front ends on Astro or Next.js that pass lab tests but fail CrUX
  • Multi-site networks where one template family is dragging the property average
  • Procurement contexts where a third-party audit is required before the fix budget is approved

Engagement model

Senior B2B contracts on EU jurisdiction. Two-week window from kickoff to report. Pricing is individual. Implementation can follow as a separate engagement.

Frequently asked questions

How is this different from your speed optimisation service?

Speed optimisation is implementation; this audit is the diagnosis. You get a prioritised fix list with effort estimates that you can hand to your own team or to mine. If you want me to also implement, that becomes a separate engagement scoped from the audit findings.

Do you measure field data or lab data?

Both. Field data from CrUX is what Google ranks on, and what your real users experience. Lab data from Lighthouse and WebPageTest is what lets us attribute a regression to a specific element or script. The audit always reconciles the two.

Which Core Web Vitals do you cover?

All three: Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. INP became a Core Web Vital in March 2024 and is now the metric that fails most WordPress sites that previously passed under FID. I treat INP as first-class.

What does a deliverable look like?

A written report with field-data baselines per template, lab profiling for the slowest five templates, an attributed fix list with effort estimates, and a verification protocol. Plus a 60-minute walkthrough for your team. Pricing is individual.

Will the fixes also help my AI search visibility?

Indirectly. Core Web Vitals is a real ranking signal in Google web search and a quality proxy that AI answer engines also weigh. A site with passing CrUX gets crawled more often and renders cleaner snippets, which compounds with the GEO and LLMO work I do separately.

Cluster reading

Method and case work

Specific failure modes

Adjacent services

Reference

Get the audit, not the sales pitch

Tell me the URL and the template families that worry you. I reply within one working day.

Contact me