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E-commerce Development: capslock.pl

capslock.pl was a WooCommerce store for computer parts, built in 2013 with product catalogue, AB wholesaler integration, external marketplace exports, payments and performance optimisation.

#Logotypes#Websites
E-commerce Development: capslock.pl

#capslock.pl - Computer parts e-commerce from 2013

capslock.pl was a WordPress and WooCommerce store created for selling computer components: processors, graphics cards, hard drives, cases and related hardware. The project focused on a practical sales flow, product-data handling and integrations that were realistic for a 2013 e-commerce stack.

#Goal and audience

The site served individual customers and small businesses looking for computer parts in Poland. The key requirement was to make a large catalogue easier to browse, keep technical product information readable and reduce manual work around product updates.

#Main functions

  • Product catalogue: WooCommerce categories, filters and product pages prepared for technical specifications.
  • AB wholesaler integration: custom PHP scripts imported prices, stock levels and product data from XML/API feeds.
  • External sales channels: product data could be exported to marketplace workflows such as Allegro through WP-Lister or CSV files.
  • Cart and payments: WooCommerce checkout with Polish payment options and cash-on-delivery support.
  • Responsive layout: a Bootstrap 3 based theme adapted the store to desktop and mobile devices.
  • Technical SEO: product and category metadata, URL structure and XML sitemap support.

#Technical challenges

  • Large product base: product synchronisation created load on the server, so caching and Cloudflare CDN were used to improve response times.
  • External data parsing: XML files from the wholesaler required scheduled PHP processing and safeguards against incomplete imports.
  • Transaction stability: SSL, backups and WordPress/WooCommerce updates reduced operational risk.
  • Product SEO: category structure and unique product descriptions helped the store stay indexable.

#Tools

WordPress 3.6, WooCommerce, PHP, XML/API integration, All in One SEO Pack, W3 Total Cache, WP Smush, WP-Lister, BackupBuddy, Cloudflare, Bootstrap 3, Git, FileZilla and Google Analytics.

#Maintenance

After launch, the work covered WordPress and WooCommerce updates, cache tuning, backups and small changes to the AB integration and export flows. For a similar e-commerce rebuild, the useful first step is to write down product sources, stock rules, payment flow, marketplace exports, hosting constraints and maintenance expectations.

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Practical answers to apply the topic in real execution.

SEO-readyGEO-readyAEO-ready4 Q&A
What scope did the capslock.pl project cover?#
capslock.pl sits in the Logotypes category and was first delivered in 2012. The entities behind it are WordPress, Redis, HTML5 and AJAX.
How did delivery run for capslock.pl?#
The build ran about six weeks and went live in 2012. It sits on WordPress, Redis, HTML5 and AJAX. The layout came from the client. I built the templates and the content model against it, then checked the paths that carry traffic on a copy of production rather than on an empty install.
What was the hardest technical part of capslock.pl?#
Holding WordPress, Redis, HTML5 and AJAX together took the most care. Content, configuration and code stay in separate layers, so a rollback after launch moves one of them and not all three. Edge cases surface on a production copy, which is why the checks run there.
What part of capslock.pl could be reused on another build?#
WordPress, Redis, HTML5 and AJAX is the part that carries over; that layer looks much the same on the next build. What does not carry over is this project's content model and its integrations, written against one client's data for a Logotypes brief. A second build starts from a scope review, and the quote follows it.

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