AI Transparency Policy

#AI Transparency Policy of WPPoland.com

This policy explains how WPPoland uses artificial intelligence in producing content published on wppoland.com, who holds editorial responsibility for it, and how we label material that is generated or assisted by AI. We prepared the document with the transparency obligations of Article 50 of the EU AI Act, that is Regulation (EU) 2024/1689, in mind.

#§1. How we use AI in content production

1. We treat AI tools as support for editorial craft, not as an autonomous author. They help us with research, drafting article structure, translating across the six language versions of the site, and preparing visual material.
2. AI does not make a standalone decision to publish. Before anything goes live, a person reads it, corrects it, and approves it.
3. We do not publish content we cannot verify on the merits. Technical claims, figures, and legal references are checked against primary sources.

#§2. Editorial oversight and responsibility

1. All content published on the site undergoes human editorial review. The review covers factual accuracy, alignment with our practical experience, and consistency with our brand standards.
2. Editorial responsibility for published material rests with WPPoland Mariusz Szatkowski, as the publisher of wppoland.com.
3. Article 50(4) of the AI Act provides that the obligation to disclose AI use when generating or manipulating text published to inform the public on matters of public interest does not apply where the content has undergone human review or editorial control and a natural or legal person holds editorial responsibility. Our process, grounded in human oversight and clear publisher responsibility, meets that condition. We publish this policy anyway, because we treat openness as a standard we hold ourselves to.

#§3. Labelling visual material

1. Images that are fully AI-generated, and images that are substantially modified using AI, carry a visible caption next to the material (for example a note stating that the illustration was created with AI involvement).
2. Where technically feasible, we attach a machine-readable marking, in particular C2PA Content Credentials or appropriate file metadata, so that the origin of the material can be verified automatically.
3. Minor, assistive edits (cropping, exposure correction, noise reduction) that do not substantially change the meaning or context of the material are treated as ordinary processing and do not require separate marking within the meaning of Article 50.

#§4. No AI chatbot

1. The wppoland.com site does not operate a chatbot or any other AI system that interacts directly with users.
2. For that reason, the Article 50(1) obligation to inform people that they are interacting with an AI system does not apply to our site.
3. Should we add such a feature in the future, we will clearly inform users that they are talking to an AI system and update this policy.

#§5. The two-layer approach

For labelling AI content we apply a two-layer approach, in line with the structure of Article 50:

1. Machine-readable layer: C2PA Content Credentials, watermarking, or metadata, allowing machines to detect that material was generated or manipulated by AI, as far as is technically feasible.
2. Human-facing layer: a clear, visible disclosure for the reader. A short “made with AI” note on its own, without the technical layer, may be insufficient, so we aim to use both layers together.

#§6. Legal basis and effective date

1. This policy addresses the transparency obligations of Article 50 of Regulation (EU) 2024/1689 (the AI Act).
2. The AI Act entered into force on 1 August 2024, and the Article 50 transparency obligations start applying on 2 August 2026.
3. Breaches of the Article 50 obligations fall under Article 99 of the AI Act and can reach up to EUR 15,000,000 or 3% of total worldwide annual turnover, whichever is higher.
4. The European Commission and the AI Office are finalising a code of practice and guidelines on the marking and detection of AI content. Once published, we will adapt our technical solutions to the detailed requirements.
5. In Poland, the process of designating a national supervisory authority for the AI Act is under way. Once its name is finalised, we will add it to this policy.

#§7. Related guide

We cover the labelling of AI content under Article 50 of the AI Act in detail in our guide: labelling AI-generated content under the AI Act.

#§8. Sources

1. Regulation (EU) 2024/1689 (the AI Act), text on EUR-Lex: https://eur-lex.europa.eu/eli/reg/2024/1689/oj.
2. European Commission, regulatory framework for AI: https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai.
3. C2PA (Coalition for Content Provenance and Authenticity): https://c2pa.org/.

#§9. Policy updates

1. We update this policy in response to legal, technological, or organizational changes in how AI is used on the site.
2. The current version is always available on wppoland.com.
3. Material changes are communicated on the Service.

#Contact

WPPoland Mariusz Szatkowski ul. Starowiejska 16/2 81-356 Gdynia, Poland e-mail: [email protected]